The Wine Makers – Tim Zahner, Sonoma Valley Tourism Bureau
Oct 27, 2023
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Tim Zahner, Executive Director of the Sonoma Valley Visitors Bureau, joins the hosts to discuss the history of Sonoma Valley, vineyards, wine, cannabis tours, and the local music and art scene.
Harvest season in Sonoma Valley is in full swing, with challenges of finding enough tank space to process all the fruit.
Terracing and sustainable farming practices are gaining traction, educating tourists about the benefits of organic farming.
The Sonoma Valley Visitors Bureau serves as a central resource for tourists, promoting the region's natural beauty and culture.
Sonoma Valley is known for its vibrant music and arts scene, with plenty of opportunities to immerse oneself in the creative energy of the area.
Deep dives
Busy Harvest Season in Sonoma Valley
The current harvest season in Sonoma Valley is in full swing, with approximately 65-70% of the grapes already picked. The rain has not caused major damage, thanks to prior thinning and leafing of the vines. However, the challenge now is finding enough tank space to process all the fruit. The labor, equipment, and logistics are all being carefully coordinated to ensure a smooth harvest. Isabelle Gossier, a master winemaker, will be arriving soon to assist with the final stages of harvest. The team is gearing up for the Thanksgiving season and is excited to bring in more high-quality grapes.
Terracing and Sustainable Farming Practices
The discussion around terracing and sustainable farming practices is gaining traction. Farmers and vintners are retraining tourists and consumers to appreciate the benefits of organic farming and permaculture. By explaining the long-term goals of soil care, vineyard health, and sustainable practices, they are helping people understand the importance of less manicured appearances in vineyards. The movement towards sustainable farming and organically certified vineyards is growing, and people are becoming more educated and accepting of these practices.
Upcoming Wine Events and Georgia Market Expansion
The 16,600 team is preparing for a wine dinner at Southern Bell and a visit to the Georgia market. They are excited to introduce their wines to the Atlanta market and have planned wine-focused events to engage with consumers. As the holiday season approaches, they anticipate a busy time and are looking forward to sharing their wines with as many people as possible.
Selecting the Right Wine for Thanksgiving
When it comes to selecting the right wine for Thanksgiving, there are various options to consider. Sparkling wines can be a great choice for welcoming guests, while red wines like Zinfandel and Grenache can complement the main course. The key is to have a variety of wine options available to cater to different tastes and preferences. Ultimately, the goal is to create a festive and enjoyable atmosphere where everyone can find something they love.
Sonoma Valley Visitors Bureau: A Hub for Tourism
The Sonoma Valley Visitors Bureau serves as a central resource for all things Sonoma. They provide information and support for tourists, helping them plan their trips, explore the region, and discover the local attractions. With a focus on promoting tourism in Sonoma Valley, they offer a wide range of services including providing visitor guides and maps, recommending local businesses and experiences, and organizing community events. At the center of their efforts is the goal of showcasing the natural beauty, history, and culture of Sonoma Valley, making it a must-visit destination for travelers from around the world.
The Rich History and Cultural Significance of Sonoma Valley
Sonoma Valley is steeped in history and has been shaped by different cultures and influences over the years. From the Spanish and Mexican colonization to the Bear Flag Revolt and the subsequent joining of the United States, Sonoma Valley has a diverse past that is reflected in its architecture, landmarks, and local traditions. The Sonoma Valley Visitors Bureau recognizes the importance of preserving and sharing this history, making it accessible to visitors through guided tours, historical sites, and educational programs. By embracing its rich heritage, Sonoma Valley has become a captivating destination for those seeking to explore and learn about the past.
A Vibrant Music and Arts Scene in Sonoma Valley
Sonoma Valley is not only known for its world-class wineries and stunning landscapes, but also for its vibrant music and arts scene. The region boasts a diverse range of talented musicians, artists, and performers who call Sonoma Valley home. From live concerts and festivals to art exhibits and theater performances, there are plenty of opportunities to immerse oneself in the creative energy of the area. The Sonoma Valley Visitors Bureau actively supports and promotes these local artists and cultural events, making sure that visitors have the chance to experience and savor the artistic expressions that thrive in the valley.
Winter Wellness and Relaxation in Sonoma Valley
Sonoma Valley is not only a place of natural beauty, but also a destination for relaxation, rejuvenation, and winter wellness. As the colder months approach, the Sonoma Valley Visitors Bureau is
Brian, John and Sam spend the morning with Tim Zahner, Executive Director of the Sonoma Valley Visitors Bureau and cover all the reasons to visit and have a ball in Sonoma. Tim’s a great sport as we cover lots of ground from History, Vineyards and Wine to Cannabis tours. Sit back, pour yourself a glass and enjoy! [EP299]
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