Incentivize the behaviors you want. That was the theory behind GRF CPAs & Advisors’ decision to change its partner compensation model several years ago. Firm leaders knew that if they wanted their partners to operate as a cohesive team, they needed to stop paying partners in ways that drove individualistic behaviors.
More than five years later, GRF President and Managing Partner Jackie Cardello, CPA, says that while the process was a lot of work, the results “absolutely” have been worth it.
What did GRF change, and how have the firm’s fortunes improved? Find out from Cardello and GRF partner Elinor Litwack, CPA, in this episode, produced in partnership with the Small Firm Philosophy podcast.
