The Marketing Bestie Podcast with zoeunlimited the step by step rebrand that SAVED Sabrina Carpenter
Oct 6, 2025
Discover how a branding misstep kept Sabrina Carpenter sidelined for a decade. Uncover the secrets behind her visual rebrand, including a signature blue aesthetic and a nostalgic 50s vibe that set her apart. Explore strategic partnerships with icons like Taylor Swift and Prada that elevated her status. Dive into her social media growth tactics that sparked a TikTok sensation. Learn how storytelling and consistency played pivotal roles in her evolution into Sabrina 2.0, leading to her recent success.
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Misjudged At Coachella
- Zoe describes her first impressions at Sabrina Carpenter's Coachella set and how she misjudged Sabrina as a Disney actor who 'can maybe sing.'
- That personal mistake illustrates how Sabrina's old branding hid her talent for years and delayed mainstream recognition.
Early Disney Branding Trapped Her
- Zoe explains Sabrina's early career as Disney-linked teen pop that enforced an irrelevant mid-brand identity for years.
- Contracts and early positioning trapped her in a sound and image that didn't match mainstream teen aspirations.
Use A Signature Color
- Build a distinct visual identity using a signature color to create instant recognition across partnerships and products.
- Use consistent color cues in campaigns, merch, and product collabs to prime audience associations with your brand.