#48 The Andrew Capland Route (Part 2)

Andrew Capland is a growth strategist and founder of his own business, where he helps growth teams and entrepreneurs build scalable, efficient strategies. With years of experience in the growth space, Andrew now focuses on creating content and resources to empower others to navigate their professional challenges with actionable, repeatable frameworks.

In this episode, Andrew shares his journey of transitioning from full-time employment to building his own business. He walks through his struggles and successes, from figuring out how to create content that resonates with his audience, to experimenting with pricing models for his new digital offerings. Andrew also reveals how he’s working to scale his income through sponsorships, while balancing the demands of fatherhood and entrepreneurship. Plus, he dives into the nuances of creating a digital product that can operate without him—designed to help others make decisions, take action, and achieve results.

(00:00) Intro

(01:00) Transition from full-time to solo business

(05:15) Navigating self-employment challenges

(09:40) Evolving content strategy and creating value

(14:00) Exploring new income streams: sponsorships & digital products

(18:25) Pricing dilemmas and thought process

(22:05) Developing self-guided course & digital products

(27:00) Balancing family life & entrepreneurship

(31:20) Lessons learned and moving forward with clarity

(36:10) Creating scalable business model that works without you

(40:45) Thoughts on the changing role of digital products & content creation

(46:00) How sponsorships align with passive income goals

(50:05) Importance of experimenting with new business models

(54:30) Challenges in building long-term business

(59:00) Building business that works for your life

Follow Andrew on LinkedIn: https://www.linkedin.com/in/andrewcapland/

Check out Delivering Value: https://deliveringvalue.co/

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