Explore the wonders of the Spring Festival in Thailand
Feb 5, 2024
24:46
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Discover the cultural fusion and increase in Chinese tourists visiting Thailand during the Spring Festival. Learn about the new visa-free policy between Thailand and China and why Thailand is a popular vacation destination. Explore the festivities of Chinese New Year in China and Thailand and the snowy landscapes and winter sports in northern China. Get recommendations to visit Beijing for its tourist attractions and cultural spots.
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Quick takeaways
Thailand's proximity, diverse natural scenery, affordability, and unique cultural experiences make it a popular destination for Chinese tourists during the Spring Festival.
To attract Chinese tourists during the Spring Festival, Thailand implements measures like policy announcements, special activities, and promoting experiential travel to enhance bilateral relations with China.
Deep dives
Increase in Chinese tourists during Spring Festival period in Thailand
Before COVID, a large number of Chinese tourists traveled to Thailand during the Spring Festival. The trend is returning as flight resumption increased, particularly in the North China region. The recent mutual visa exemption agreement between China and Thailand, allowing citizens from both countries to travel visa-free, has sparked enthusiasm among Chinese tourists. After the announcement, searches for Thailand-related keywords on booking platforms increased significantly, indicating a strong desire to visit Thailand. It is estimated that 8 million Chinese tourists will travel to Thailand in 2024.
Reasons for Thailand as a favorite destination for Chinese tourists
Thailand has been a popular destination for Chinese tourists for several reasons. Firstly, it is geographically close to China, making travel time relatively short. Additionally, Thailand offers diverse and stunning natural scenery, such as beautiful beaches, mountains, and historical sites, catering to various types of tourists. The affordability of traveling in Thailand, including ticket prices and the availability of delicious street food, also attracts many Chinese tourists. Thailand's warm weather and unique cultural experiences, such as celebrating Chinese New Year in different cities, further contribute to its popularity among Chinese travelers.
Special activities and strategies to attract Chinese tourists during Spring Festival in Thailand
To promote tourism, Thailand has introduced several measures and strategies to attract Chinese tourists during the Spring Festival. These include policy announcements by the Prime Minister, encouraging provinces to promote their festivals and create unique experiences. Special activities are organized by businesses and local governments, such as dragon and lion dances, cultural performances, concerts, and decorations in shopping malls and temples. The Thai government also advocates for experiential travel, encouraging visitors to explore not only famous destinations but also engage with local communities, try Thai food, and participate in cultural activities. The mutual visa exemption agreement between China and Thailand is expected to further enhance bilateral relations and boost trade and investment between the two countries.
In the heart of Thailand, where the vibrant energy of Bangkok meets the tranquility of Chiang Mai, a unique cultural fusion unfolds during the Spring Festival. What will be the hottest destination for tourists to visit around the globe during this time? What are some special activities people enjoy during the spring festival period? Join us as we talk to Ms. Pakkanan Winijchai, Director of the Tourism Authority of Thailand, Beijing Office. On the show: Niu Honglin & Yushun
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