Surviving a Down Market with Creative Finance Strategies with Joe & Jenn Delle Fave

Jul 22, 2025

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In this high-energy episode, I welcome back two of my favorite recurring guests, Joe and Jenn Delle Fave—real estate pros who are in the trenches every day. If you’re feeling the effects of a down market, this episode is your survival guide. We break down actionable strategies you can implement today, especially if your go-to tools like wholesaling or flipping aren’t hitting like they used to. Joe and Jenn explain how adding creative finance to your investor toolkit can be a total game-changer.

But it’s not just strategy—we talk about the real stuff too. From building teams and family life to handling fear and taking messy action, Joe and Jenn open up about the wins, the hard lessons, and what it really takes to thrive as an investor. Whether you’re new or seasoned, this episode will inspire you to simplify, pivot, and make smart moves—especially in turbulent times.

Episode Timeline Highlights

[0:00] - Introduction

[0:45] - Welcoming Joe & Jenn back and setting the tone for the episode

[2:00] - Why mindset and money management are critical from day one

[4:15] - Understanding market fluctuations in Florida vs. New York

[7:00] - Why owning cash-flowing assets still wins over time

[10:00] - The trap of taking every deal and why cherry-picking matters

[13:30] - The fear of making offers—and the bigger fear of getting a “yes”

[17:45] - How Jenn simplified investing concepts using her background as a teacher

[20:30] - What the J-curve teaches us about learning and progress in real estate

[22:00] - Profit First in action: Taylor Swift concerts and month-long family road trips

[25:30] - Homeschooling, real estate, and building a team that supports the dream

[30:15] - The Blue Ad Method: a no-cost Facebook strategy for incoming leads

[36:00] - The real reason most people don’t follow through—and what to do instead

[38:30] - Where to find Joe & Jenn and get their Creative Finance Playbook

5 Key Takeaways

Creative finance is a must-have tool in today’s real estate market, especially if traditional methods are no longer working.
Mindset and money habits go hand-in-hand—Profit First helps protect your business from chaos.
Don’t rush into every deal. Cherry-picking the right deals leads to long-term success, especially for newer investors.
Fear of success is real. Many new investors freeze not from failure, but from not knowing what to do when someone says “yes.”
You don’t need a big budget to generate leads. Joe and Jenn’s Facebook “Blue Ad” strategy shows how to bring in deals organically.

Links & Resources

CreativeFinancePlaybook.com – Joe & Jenn’s lead generation playbook and free training
Joe’s contact: (585) 207-2240
Instagram: @jendellefave and @josephdellefave
SimpleCFO.com – Learn how we help real estate investors implement Profit First

If you enjoyed this episode, please rate, follow, and leave a review. Share it with someone who could use a new strategy in today’s real estate market. Let’s keep building profitable businesses—one smart decision at a time.