A copywriter surprises the host with jaw-dropping work, leading to a deep conversation. They discuss breaking rules in copywriting, sharing vulnerable stories, setting boundaries online, and having enjoyable conversations. The guest emphasizes genuine connections, embracing authenticity, and sparking meaningful discussions for deeper connections. The podcast offers valuable insights on communication shifts, loneliness, and setting boundaries in social interactions.
Importance of breaking the rules in copywriting to create impactful content.
The significance of authentic sharing and genuine conversations for meaningful connections in the digital age.
Deep dives
Sabrina's Authenticity Journey in Business Restructuring
Sabrina describes her journey of realizing the need to shift her business structure from heavy and unfulfilling to authentic and impactful. She reflects on the evolution of her company, aiming to inspire luxury and advocate for authenticity, discussing her struggles with client acquisition and professional image authenticity.
Authenticity vs. Professional Image Struggles
Sabrina reflects on battling frustrations in her business behind the scenes, emphasizing the impact of focusing on portraying a professional image and the pressure to prove her expertise and worth through superficial markers like websites and marketing funnels.
Money, Self-Worth, and Business Struggles
Sabrina addresses her struggles with tying her worth to financial success, leading to feelings of failure, fraud, and self-doubt. She highlights her obsession with self-improvement and the detrimental effects of prioritizing money as a measure of worth.
The Power of Authenticity and Real Conversations
Sabrina and another speaker discuss the importance of authentic sharing and real conversations over superficial social media interactions. They emphasize the impact of vulnerability and genuine engagement, promoting meaningful connections over performance-driven online interactions.
I read one of my clients' copy... and it made my jaw drop all the way to the floor.
I had a hard time picking it back up.
I asked her to read the post and record it, so I can share it on my podcast.
Then I invited her to have a chat about it with me, and it ended up being one of the most fun and deep conversations I've had in a while.
We talked about what it means to break the rules in copywriting, how to share your vulnerable shit in a way that’s actually useful for people, how to set boundaries online, and how to have more enjoyable conversations with people you actually want to talk to.
Deeply good stuff.
Have a listen.
P.S. -- Follow Sabrina and her amazing brain on Instagram. Here's a link to the rest of her stuff, too.
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I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations.
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