

I'm starting to doubt myself...
Sep 23, 2025
In this engaging conversation, the host opens up about chronic self-doubt and the impact of ADHD on motivation. He celebrates 15 years of AJ&Smart while sharing his journey of reducing alcohol and ranks his favorite non-alcoholic sparkling drinks. The podcast also dives into the upcoming launch of Facilitator.com, discussing the challenges of leadership and the realities of entrepreneurship. With a relatable tone, he reassures listeners that struggling with motivation is a common experience.
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15 Years Of Doubt And Surprise
- Jonathan describes 15 years of running AJ&Smart and recurring self-doubt about whether success was luck.
- He recalls celebrating the company's birthday and being surprised by the founding date details.
Momentum Shapes Motivation
- Jonathan feels motivation tied to visible growth and short-term wins.
- When metrics dip he loses energy even though he believes persistence will pay off.
Quitting Drinking, Rewarding With Sparkling Drinks
- Jonathan reduced alcohol and explored non-alcoholic sparkling drinks as treats.
- He values the ritual of a nice can and seeks fun, low-calorie alternatives like LaCroix.