AI Snips
Chapters
Transcript
Episode notes
GPS Confusion Sparks Local Landmark Directions
- Tom Usual bought his dad a GPS that confused him because Pittsburghers use local landmarks and old place names for directions.
- The joke led Mike Nielsen to realize
Memory-Based Wayfinding
- Psychogeography explains why people navigate by memories and vanished landmarks rather than official names.
- In Pittsburgh, 'where it used to be' often matters more than what stands there now.
Architecture as Brand Identity
- Pizza Hut's old architecture used consistent trapezoid windows and a distinctive roof 'lid' that make buildings instantly recognizable.
- That strong design language lets former Pizza Huts read clearly even after reuse.