Big Interview | Christian Horner and Ariel Kelman on the Oracle Red Bull Racing partnership

On the eve of a new Formula One season, Eoin Connolly talks to Oracle chief marketing officer Ariel Kelman and Christian Horner, team principal of Oracle Red Bull Racing.

They discuss how Oracle’s analytics and cloud solutions helped power Max Verstappen to an unforgettable first world driver’s title in 2021, how the partnership is expanding this year, and why machine learning and artificial intelligence technologies are playing an ever bigger role in racing, development and fan engagement.  

Ariel also explains how sports partnerships showcase Oracle’s positioning, and Christian talks about getting the team ready for another challenging campaign.