No Brainer - An AI Podcast for Business cover image

No Brainer - An AI Podcast for Business

NB44: Leading & Learning in the AI Era, with executive advisor Lisa Nirell

Nov 20, 2024
Lisa Nirell, a two-time author and executive advisor, joins to discuss how mindful leaders are navigating the AI landscape. She emphasizes the importance of cultural shifts and strategic planning for successful AI integration. Lisa introduces her AI strategy test drive, highlighting the need for focusing on people and experimentation. The conversation touches on adapting workplace culture, embracing lifelong learning, and recognizing risk-takers during organizational changes. Lisa encourages leaders to balance technology's potential with wisdom and joy in their approaches.
49:47

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Lisa Nirell emphasizes that effective AI integration requires addressing cultural readiness and fostering a collaborative environment for experimentation.
  • Community support and open communication are crucial for leaders to alleviate anxiety and navigate technological changes like AI successfully.

Deep dives

Understanding ROAS in B2B Marketing

The concept of Return on Ad Spend (ROAS) is crucial in B2B marketing, as it directly relates to the effectiveness of advertising campaigns. It emphasizes that the greater the ROAS, the more successful a marketing effort is perceived to be, which can influence decisions in allocating budgets and resources. Understanding how to calculate ROAS can help businesses determine the financial return on their advertising investments, ultimately driving better strategic planning and execution. Familiarity with tools like LinkedIn can enhance targeting capabilities, allowing marketers to reach specific audiences and increase their chances of generating high-quality leads.

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