All Things Book Marketing Business Book Editor Gives Insights to Author Branding and Success with Publishers
Sep 30, 2024
Debra Englander, a seasoned writer, editor, and book coach with over 30 years in publishing, shares her insights on author branding and the publishing process. She highlights the importance of building a strong author platform and setting realistic goals. Debra also discusses the strategic timing of book launches to maximize visibility. Additionally, she emphasizes the role of reading drafts aloud for quality control and the unpredictable nature of media influence on sales. Her expertise is invaluable for both aspiring and established authors.
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Self-Publishing Enables More Options
- The rise of self-publishing offers authors more options beyond traditional routes.
- Authors must wear both author and publisher hats to succeed independently.
Define Success Beyond Sales
- Authors should define what success means for their book beyond sales figures.
- Setting realistic goals helps align efforts and expectations for business books.
Success Includes Bulk Sales and Longevity
- Book sales can be modest even for major publishers; success often comes from lasting exposure.
- Bulk sales from speaking engagements can be very impactful for authors.