In this episode of Empowering Entrepreneurs, Glenn Harper and Julie Smith discuss the birth of PureTax, LLC, a company that emerged from the need to serve clients who required simple tax returns.

They share their journey of identifying a market need, finding the right talent, and leveraging their experience to create systems and processes that propel their new venture forward.

Identifying Ideal Clients: "And I think it really came down to being able to see the need for it and almost feeling bad that you couldn't service them, feeling bad for saying no, but at the same time being so proud that we were able to really identify the ideal client at Harper and Company because I think businesses struggle with that as well." — Julie Smith

Top Takeaways

1. Recognizing Opportunity: The podcast highlights the importance of recognizing opportunities in the entrepreneurial journey. It encourages entrepreneurs to seize opportunities and tackle new ventures rather than shying away from them.

2. Creating Solutions: Entrepreneurs are presented with the idea of identifying problems and creating solutions, such as the case of establishing PureTax to meet the specific needs of clients who require simple tax returns.

3. Talent Acquisition: The podcast discusses the challenges entrepreneurs face in building a team and the significance of finding individuals who share the same vision, mission, and core values as the company.

4. Embracing Change: It emphasizes the notion that change is constant in the entrepreneurial world and that successful entrepreneurs are those who adapt, pivot, and learn from every situation, whether it leads to success or failure.

5. Process Implementation: Entrepreneurial success hinges on the implementation of effective systems and processes. The ability to refine and replicate these systems from previous ventures can expedite the launch and success of new initiatives.

6. Client-Centric Approach: Entrepreneurs are encouraged to prioritize creating tailored solutions for their clients, as demonstrated by the establishment of PureTax, which aims to provide accessible and transparent tax services with year-round support.

7. Learning from Peaks and Valleys: The podcast emphasizes the importance of learning from both successes and setbacks, embracing the highs and lows of the entrepreneurial journey, and leveraging these experiences for growth.

8. Ready, Fire, Aim: Taking calculated risks and making decisions promptly is highlighted as a crucial aspect of entrepreneurship. The podcast advocates for entrepreneurs to pursue their ideas and innovations, acknowledging that setbacks are a natural part of the process.

9. Building on Experience: The importance of leveraging previous business experiences to provide a foundation for new ventures is emphasized. The podcast illustrates how knowledge gained from past endeavors can be instrumental in successful new business launches.

10. Transparent Branding: The importance of transparent and inclusive branding is underscored, particularly in establishing a clear and approachable identity for newer ventures, as seen in the naming and positioning of PureTax to signify its simplicity and accessibility.

PureTax, LLC

Running a business doesn’t have to run your life.

Without a business partner who holds you accountable, it’s easy to be so busy ‘doing’ business that you don’t have the right strategy to grow your business.

Stop letting your business run you. At Harper & Co CPA Plus, we know that you want to be empowered to build the lifestyle you envision. In order to do that you need a clear path to follow for success

Our clients enjoy a proactive partnership with us. Schedule a consultation with us today.

Download our free guide - Entrepreneurial Success Formula: How to Avoid Managing Your Business From Your Bank Account.

Copyright 2025 Glenn Harper

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