Ep226: Email Mastery

Today on the More Cheese Less Whiskers podcast I've got something special I'd love for you to hear.

Two or three years ago, I was running full-page ads in Success Magazine telling about 'The Amazing Nine-Word Email That Revives Read Leads'. I was experimenting with a new approach to engaging with people who would respond to the ad, and it was really interesting because people who responded would call the ad, an article.

I've posted the article in the show notes so you can see what I was doing, but the amazing thing was, we ran that ad for several months and averaged a 68% opt in on the landing page. This was cold traffic from a magazine ad, and what was even more amazing was that we would get over 40% engagement once people responded and left their name and email address.

I used a very simple sequence to engage with people who requested a copy of the Email Mastery book.

After they received a copy I'd invite people to get together with me on the phone to brainstorm some of their nine-word emails and subject lines. We would have group calls just like the very first one I'm going to share with you today, and you can see the landing page at emailmastery.com so you can reverse-engineer the process to see how it works.

What was amazing to me was hearing people I've never met before, coming on and sharing the results they were getting with the nine-word email they read about in my 'article' in Success Magazine.

There are lots of lessons to deconstruct here I want you to hear this because I'm going to deconstruct the process and share with you exactly how you can apply it to your business.

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