The Colin and Samir Show Instagram on TV, YouTubers on Netflix, Disney on AI
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Dec 18, 2025 Instagram is launching a TV app, signaling a shift in content consumption. Creators are evolving short-form content into longer shows for platforms like Netflix and Hulu. The discussion touches on Disney's $1 billion investment in AI, potentially reshaping IP and monetization models. The need for curated viewing experiences on TV and creators stepping into broadcaster roles is highlighted. They also speculate on the future of YouTube and urge listeners to contribute their predictions for trends in the creator economy.
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Living Room Is The New Prime Screen
- The living room TV is becoming the most important screen for creator content and ad dollars.
- Instagram's TV app signals platforms want longer, bingeable formats beyond vertical phone scrolls.
Design Content As A Show
- Make your work into a show: repeatable, bingeable formats perform across TV apps and streamers.
- Own clean rights (logos, locations, releases) so your show can be syndicated and monetized.
Syndication Unlocks New Revenue
- Syndication to streamers (Tubi, Netflix, Hulu) creates new revenue and audiences for creators.
- Editorial platforms can pay meaningful ad rev-shares that rival creator platform income.