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The ostensible premise behind social media platforms is to enable people to connect online, but this gets jeopardized by their attention economy architecture and paid advertising algorithms. Today’s guests are Joseph Gordon-Levitt and Jared Geller and they join us to speak about their platform, HitRecord, an online community built around creative collaboration. HitRecord offers artists of all kinds a platform to share their artwork or idea, and open it up to the input of other artists, thereby producing a trail that records the work’s progression much like GitHub does with code. In our conversation with Joseph and Jared, we hear about HitRecord’s journey from its early days as a production company to its current state as a tech company, offering decentralized access and editing capabilities to creative projects around the world. Our guests talk about some of the functionality on HitRecord and weigh in on some of the limitations of social media. We also explore the future of the movie industry, the blurring lines between creativity and technology, and what kinds of creative and community-driven art forms could grow out of quarantine and the pandemic.
Make sure to check out their latest project “Create Together #WithMe”, a new Youtube series about making art and community out of uncertain times.