Slate Debates
Hear Me Out: Podcasting Is Dead
Sep 10, 2024
Nick Hilton, a podcast industry expert from Podot and Future Proof, discusses the turbulent state of podcasting. He highlights the shifting priorities in networks and the varied definitions of success among creators. They explore the rise of celebrity-driven content and its impact on authenticity and quality. Subscription challenges are also examined, shedding light on the changing consumer landscape. As the discussion wraps up, Hilton reflects on the poignant journey of the show, leaving a hopeful message for the future of podcasting.
46:12
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Quick takeaways
- The podcasting industry is facing financial instability, with many beloved shows canceled and job layoffs prevalent amid shifting priorities.
- Despite current challenges, there remains potential for innovation and growth in podcasting by re-emphasizing quality content and journalism values.
Deep dives
The State of Podcasting
The podcast industry is undergoing significant challenges as traditional monetization models are faltering. Many hosts and producers are struggling to stay afloat, with job layoffs becoming common. The perception that podcasting is thriving contrasts with the reality that numerous beloved shows are being canceled due to financial instability. Companies are seeking celebrity talent to secure advertising revenue, but this focus on star power detracts from the essence of podcasting as an accessible platform for diverse voices.
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