Women in creative leadership part 3: Ling Koay, Oneflow

You know when you’re scrolling through LinkedIn and someone just makes you stop? Well Ling Koay, Chief Brand Officer at Oneflow, is one of those people. She has a wonderful way of thinking and is so good at articulating her thoughts. As well as being kick-ass at her job, she’s a wonderful advocate of diversity and equality. We simply had to have her on the pod for the final instalment of our three-part ‘Women in Creative Leadership’ special.

If you don’t know Oneflow already, please check them out via the link at the bottom. Their brand isn’t ‘normal’ for a B2B tech company, but it’s brilliant, unique, attention-grabbing and suits them to the ground. All the work of Ling and her team.

Listen as Ling gives her views on what creativity is and techniques on producing new ideas. How people can find their superpowers. And how allowing them to be themselves will always make people more productive and happier. 

This mini-series also aims to gauge the temperature of gender equality and diversity within the creative and marketing sides of the B2B tech industry. So we also hear Ling’s views on where we are in the fight for true equality. What more can be done, and how we as an industry can make sure that every talented female can climb the ranks into senior leadership positions.

Timestamps:
(03:33) How Ling started in copywriting and honing storytelling
(05:26) The role of brand at Oneflow and their unique look
(08:05) How brand is a competitive strategy
(10:00) Leadership is how you interpret it and the 2%
(13:05) The different between inclusivity in the Scandinavian tech industry and real life
(19:25) Challenges of recruiting with diversity
(30:06) Creativity is simple new ways to solve a problem
(36:42) The routine to allow creativity

Follow Ling on LinkedIn: https://www.linkedin.com/in/lingkoay/
Oneflow are a company that provides the complete platform for digital contracts. Check them out here: https://oneflow.com/

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