Ep 7: INBOUND 2024 Reverb: How AI + Human Connection Will Transform Industrial Marketing

In this special edition of The ChangeOver Podcast, Chelsea Drusch and Nicole Mertes share their insights from INBOUND 2024, discussing how the latest trends in marketing technology and strategy apply specifically to industrial sales and marketing professionals.

Episode Highlights:

• The role of AI in enhancing industrial marketing efforts (00:05:09)
• Shifting search trends and their impact on industrial content strategies (00:09:31)
• The growing importance of individual thought leadership in B2B marketing (00:11:02)
• Rethinking content creation with an audience-first approach (00:21:11)
• Leveraging unified data for personalized industrial marketing campaigns (00:24:10)

Chelsea and Nicole offer practical insights on how industrial teams can apply these learnings to their unique business growth challenges and opportunities.

Connect with us:

LinkedIn: linkedin.com/company/weidert-group/

Instagram: instagram.com/weidertgroup/

Facebook: facebook.com/weidertgroup

X: x.com/WeidertGroup

YouTube: youtube.com/@Weidert

Website: weidert.com/changeoverpodcast

Connect with our hosts:

Nicole Mertes: https://www.linkedin.com/in/nicolemertes/

Chelsea Drusch: https://www.linkedin.com/in/chelseadrusch/

Listen now and subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts for up-to-the-minute insights for industrial marketing and sales professionals.