Episode 38 of the Legal Tech StartUp Focus Podcast — Interview with Zeb Anderson, co-founder and CEO of LegalQ

In this episode of the Legal Tech StartUp Focus Podcast (www.legaltechstartupfocus.com/podcast), your podcast host, Charlie Uniman, interviews Zeb Anderson, co-founder and CEO of Legal Q (www.legalq.io). As LegalQ describes its offering on its website, “Searching [for an attorney] online feels overwhelming. Referrals from friends and family leading to dead ends. Often the only way to get legal help is by talking to an attorney. Use the LegalQ app to get help today [and] a licensed attorney will help you [to]: Know your options and legal rights, Avoid common legal pitfalls and mistakes, [and] Get personalized guidance for unique legal issues.”

After talking about Zeb’s professional background and LegalQ’s product, Charlie’s discussion with Zeb digs deeply into:

• Given the need to reach customers in mass, “retail-like,” markets, LegalQ’s go-to-market and marketing strategies (and, more particularly, how those strategies entail Google searches, Facebook ads and, more generally, search-engine marketing and search-engine optimization strategies)
• The iterative process that LegalQ uses refine its app design, improve its customer onboarding and, most interestingly, revise its core revenue model (well after LegalQ’s initial launch) in light of market reactions to its initial business model approach
• LegalQ’s use of analytical tools to understand the most cost-effective ways to lower customer acquisition costs
• The importance for LegalQ of making a great senior marketing hire
• LegalQ’s ambitious (and access-to-justice driven) mission statement (a mission attributable, at least in part, to LegalQ’s participation in the TechStars program).