UP286 The Athlete Investor trend

Why are so many leading athletes putting their money in to early stage sports tech ventures? What are the pros and cons of having Serena Williams, LeBron James, Naomi Osaka, Tiger Woods or Lewis Hamilton on the cap table of investors? 
What is being traded for equity in the business, is it cash or fame, or access to the opportunity? 
And below the 1% of superstar athletes, how is this trend impacting the athlete endorsement market, where the nature of sport sponsorship is changing rapidly.
To help us answer these and other questions are Ishveen Jolly and Andrew Petcash.
Ishveen Jolly is CEO and Founder of OpenSponsorship, a global marketplace platform for sports sponsorship, matching brands to professional athletes, creators and influencers. 
Andrew Petcash is a former elite college basketball player turned sports entrepreneur, investor and author of the Profluence Sports newsletter and podcast that breaks down the business issues surrounding the emergence of the NIL market that allows college athletes to trade on their own name, image and likeness for commercial gain.

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