Creator Economy Live Inside the Dhar Mann Empire with CEO Sean Atkins
Want these insights and more in person? Join us in Las Vegas, January 13 - 14 2026 for Creator Economy Live West and use code CELPOD20 at checkout!
Episode 76 of Creator Economy Live dives deep into the future of content with Sean Atkins, CEO of Dhar Mann Studios and a veteran of MTV, HBO, Discovery, Jellysmack, Disney, and more. Sean shares why he shifted from traditional media to creator-driven companies, how DMS built its 125,000 sq. ft. production powerhouse in Los Angeles, and what purpose-driven storytelling looks like at scale.
Keith and Brendan also unpack the week’s biggest creator economy headlines — from TikTok Shop’s staggering $19B quarter and Instagram’s new competitor insights, to Facebook Groups opening up and the rise of influencer requests at Make-A-Wish.
You’ll learn:
• Why creators now rival major studios in reach and cultural impact
• What brands still misunderstand about YouTube sponsorships
• How Sean structures priorities between content, community, and growth
• What the business model looks like behind the world’s largest digital scripted studio
• And the creator/brand picks of the week, including SoFi, Whoop, and rising creators shaking up the industry
If you’re building, scaling, or partnering in the creator economy, this episode is packed with insights you won’t want to miss.