An Unscripted Podcast for Photographers EP30 - How to Succeed at Pricing -- with Jai Long
Jai Long is a businessman. He’s been a cafe owner, an electrician, started a fashion label, renovated a house, ran workshops, and is now a wedding photographer, business mentor, and podcast host. He’s super passionate about everything he does, and today, we’re going to talk about pricing. The question of how much to charge as a beginner photographer is one that comes up a lot. Nobody really knows what they’re doing, and it can feel like pulling random numbers out of thin air. What do you base your rates on? What are the factors to consider? How do you know when you should raise your prices? Will anyone book you at the price you want? How do you communicate your prices to your clients in a way that doesn’t feel awkward? All of these questions, and more, are answered in depth in this episode. If you’ve ever struggled with knowing your worth, or how much to charge, or how much work you should be doing for free, you’ll wanna give this one a listen.
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