Sparkle on Substack Subscriber Retention on Substack with Lucy Werner
Just a reminder, it’s the last month to jump in as a monthly paid member to Sparkle on Substack. It’s currently £11 a month or £95 for the year.
On 1st November, I am TAKING OUT the monthly option and the annual price will be £145. That’s a jump from USD $124 to $189 or you can lock in monthly at USD$14.
If your a current member your price will always stay the same.
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Help Lucy Werner meet her goal of reaching 500 paid members and upgrade to her membership with this special 30 day free trial.
"And even before I turned on Substack, I'd written about 100 articles on medium just to practice. So I kind of had the, you can actually, if you scroll back to my early medium articles, the headlines and the content are horrendous because I kind of just use that as my public draft notebook. We didn't have an audience there, so it didn't matter."
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AI Timestamped Overview
00:00 Transitioned from agency owner to teaching DIY PR.
03:54 Starting paid subscriptions is challenging but essential.
08:17 Needed time to join membership; later invested.
11:06 Unusual growth pattern influenced by pricing adjustments.
14:24 Volume strategy balances lower price with higher subscribers.
19:31 Adjusted pricing due to audience preferences and data.
21:07 Incredible story shared, emphasizes audience value clarity.
23:35 Lucy's genuine journey is highly relatable and human.
26:57 Networking in community fosters diverse support and learning.
33:34 Reached over 40,000 people, enjoyed the process.
35:35 Substack endorsement could've boosted book's popularity.
37:08 Always carry and promote your book creatively.
40:44 Contemplating final project launch before year's end.
44:25 Improving base tier to spur organic growth.
48:17 Expert: B2B data analysis and editorial skills combined.
49:56 We're all in service, evolving together constantly.
54:13 Never drastically reduce prices; honour initial supporters.
57:44 Join workshops to learn and grow your business.
How Data Analysis with Amanda B. Hinton Altered My Subscription Pricing: "The data audit was super, super clear that there was a sweet spot where my audience were coming in and the pricing of 20 pounds a month and 150 was way outside of that. So I decided to bring it down."
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https://www.instagram.com/lucywernerpr
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sparkleon.substack.com/subscribe