Many skilled professionals working within creative fields are unhappy about how AI is impacting their industry. They want to protect their work and the creative process from artificial intelligence because of fears over things like job protection, devaluation of skills, and a loss of control over their work.

Some small and medium-sized companies in other industries also say they plan to never use AI technology.

We discuss why that is, and ask whether those businesses that don’t embrace the technology may fall behind.

If you'd like to get in touch with the programme, send us an email to businessdaily@bbc.co.uk

Presented and produced by Hannah Mullane

(Picture: Actress and filmmaker Justine Bateman, who runs the CREDO 23 film festival, which is billed as a non-AI event, in Los Angeles, California. Credit: Steven Meiers Dominguez)

Moore in the Morning April 2nd- Hour 1