In this episode, Jeff talks with Jake Sorofman, CMO of Pendo.
Highlights include:
- How marketing has become more data driven and technology reliant
- Talent acquisition and multi-channel attribution as the biggest challenges in a fast growing company
- The critical need for a single person to own the MarTech stack
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
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