One cannot simply deny that the Saudi Pro League is forcing major shifts in the football industry.

For this week's episode, I want to share a conversation I had with the SPL's CEO, Omar Mugharbel, about their journey so far.

Among other things, we discuss:

- The "why" behind this revolution

- Their approach to financial sustainability

- The importance of "brand" and "storytelling" to connect with fans

- What still needs to be improved

Are you going to miss it?

World Football Summit: The football we want, and need.

This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.

You can learn more about us on:

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