Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs cover image

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Authenticity Over Fancy Video Gear: Keeping It Simple on Video

May 14, 2024
35:41

Have you ever been mid-video call when the audio cuts out or the video freezes? We've all been there, scrambling to reconnect while the meeting awkwardly waits. It's frustrating when technical issues get in the way during an important conversation. 


Here are a few budget-friendly tips to improve your video presence:


  • Elevate Your Laptop Angle

Simply placing your laptop on a box at eye level makes a big difference compared to the unflattering "laptop angle" from below. Natural lighting from a nearby window also looks great.

  • Invest in a Microphone

Good audio is crucial for engagement. A basic external microphone for around $50 will instantly make you sound more professional.

  • Use Soft Lighting

Harsh overhead lighting causes unflattering shadows. Try bouncing the light off a wall or using a large diffuse light source like a softbox.


The key moments in this episode are:

00:00:04 - Embracing Technical Difficulties


00:03:44 - Overcoming Insecurities


00:06:06 - The Power of Storytelling


00:08:11 - Video Content Creation Tips


00:14:22 - Overcoming Hurdles


00:15:52 - Importance of Creating Content


00:17:43 - Enhancing Video Quality


00:24:07 - Importance of Sound Quality


00:25:26 - Visual Aesthetics vs. Sound Quality


00:28:55 - AI Tools for Video Production


00:29:17 - The Power of Descript in Video Editing


00:30:12 - The Efficiency of Descript for Content Creation


00:31:46 - Tools for Teleprompting and Eye Contact


00:36:38 - The Importance of Sharing Stories


00:41:47 - Connecting with Ryan and Accessing Resources 


The resources mentioned in this episode are:

  • Get a free gear list with budget-friendly and high-quality video production equipment by visiting tellstudios.com/gear. This list includes essential gear for video production, from microphones to lighting equipment, to help you elevate your video quality.
  • Access a camera confidence checklist to help you practice and improve your on-camera presence.
  • Connect with Ryan Koral on Instagram at @RyanKoral and on LinkedIn for more valuable insights and tips on video production, storytelling, and building authentic connections with your audience.
  • Explore the resources and services offered by Tell Studios at tellstudios.com to learn more about their video production, storytelling, and content marketing expertise. Whether you're looking to enhance your brand's storytelling or improve your video production skills, Tell Studios can provide valuable guidance and support.
  • Consider booking Ryan Koral as a speaker for your event to share his expertise in video production, storytelling, and building authentic connections through content. Contact Tell Studios to inquire about speaking engagements and workshops led by Ryan Koral.


Connect with me here:

  • https://www.youtube.com/@rockymountainmarketing
  • https://www.twitter.com/
  • https://www.facebook.com/socialprofitlab
  • https://www.nextstepsocialcommunications.com
  • https://www.linkedin.com/katiebrinkley




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