#144 Lindsay Silberman On Creating a Luxury Product-Based Ecommerce Business That Sells Out in Minutes

Feb 2, 2021

Ask episode

Chapters

Transcript

Episode notes

To kick off the new season of Beyond Influential, I am incredibly excited to welcome back my friend and guest from the most popular interview of 2020, Lindsay Silberman! If you have not listened to her episode, you have to check it out because there’s a reason it was the most popular interview. It’s Ep. 112 on How to Be Taken Seriously by Brands & Make a Living as a Full-Time Influencer and easily one of my favorite conversations on the show.

When I spoke to Lindsay last year at this time, we were in a pre-pandemic world and she gave all the behind the scenes details of being a successful luxury travel blogger and influencer. We talked all about her evolution from a journalism career writing for some of the largest publications to full-time influencer, and she gave all the specifics on brand deals, partnerships, her content process, and more.

Since that time, Lindsay added another title to her resume: entrepreneur. While continuing to build her business as a luxury lifestyle content creator, she combined her passion for five-star experiences and sharing the best of the best with her audience, to create a product that will let you recreate that luxe experience at home.

She launched her first product-based brand, Hotel Lobby Candle, and has absolutely killed it as she’s jumped into the ecommerce space. Today she’s giving you an inside look at how she did it. And I mean in detail—she shares every single bit of walking through how she developed her product and strategy step-by-step. Most entrepreneurs wouldn’t give you this much insight, but Lindsay did it with me for this episode and for you… for free. And she knows what she’s talking about—she sold out of thousands of candles within minutes of launch to an audience who had never even smelled them.

In Ep. 144, we cover:

How Lindsay’s passion led her to the concept behind Hotel Lobby Candle
The A to Z details of Lindsay’s product-development journey: from idea to execution
Pricing: How she determined what to charge for her luxury product
Mistakes she made, what she learned, and what she would do differently
Her branding and marketing strategy: How she leveraged her social platforms and the trust she’s built with her audience to sell out in minutes
The role customer service plays in the success of a business, why you should support small businesses, and more!

Don't want to miss an episode (or valuable free resources!)? Get on my list here: https://www.brittanykrystle.com/subscribe