UP360 Rethinking Sport: M&A in MMA

Richard and Sean head to Dublin for the PFL Europe.
It's a brutal world, in and out of the ring.

Guests:
Sean O'Connell is former professional mixed martial artist who most recently competed and won a title in the Light Heavyweight division of the Professional Fighters League. Sean fronts the event and media coverage of PFL Europe.
Jon Culligan is Partner at Portas Consulting, the global consultancy dedicated to sport and physical activity.
 
00:05 From esports to MMA, Copenhagen to Dublin
00:51 Meeting the Guests: Sean O'Connell and Jon Culligan
00:58 Expectations for the PFL Europe Event
01:32 Understanding the World of Mixed Martial Arts
02:56 The Influence of Regional Styles in MMA
04:52 The Role of PFL in the MMA Landscape
05:38 The Media's Coverage of MMA
07:02 The Future of PFL and MMA
10:34 The Differences Between PFL and UFC
18:59 The Life of a Fighter in MMA
27:50 The Impact of Self-Promotion in MMA
32:12 The Role of Personality in MMA
34:00 The Future of MMA: A Global Perspective

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