In Part 2 of our deep dive into Apple’s iconic sound design, the Apple Design Team unpacks the iPhone’s trio of default ringtones, the evolution of their alarm sounds, the UX sounds of the AirPods Pro, and much more. Along the way, legendary beatmaker Flying Lotus breaks down his collaboration with Apple, and the Design Team reveals how they use haptics as a standalone “instrument.” Featuring Billy Sorrentino, Hugo Verweij and Flying Lotus.

If you know what this week's mystery sound is, tell us at mystery.20k.org.

Follow Dallas on Instagram, TikTok and LinkedIn.

Watch our video shorts on YouTube, and join the discussion on Facebook.

Get a free Netsuite KPI Checklist at netsuite.com/20k.

This episode is brought to you by BetterHelp. Get 10% off your first month at betterhelp.com/20k.

Subscribe to What It’s Like to Be at whatitsliketobe.com

RSVP to meet Dallas at the informal audio hangout at All Season in LA, on Thursday, September 26th.

Join Dallas at the Sound for Film & TV event at Sony Pictures Studios on Saturday, September 28th.

Episode transcript, music, and credits can be found here: www.20k.org/episodes/the-sound-of-apple-2

Learn more about your ad choices. Visit megaphone.fm/adchoices

516. Keys to Victory in Conference Championship weekend