Inside the Rope with David Clark

Ep 179: Jim Eddy - Real Estate to Rides: The history and success of Jamberoo

Sep 16, 2024
Jim Eddy, founder and CEO of Jamberoo Action Park, shares his remarkable journey from real estate to creating a thriving theme park. He discusses overcoming personal challenges like dyslexia and the lessons learned from running a seasonal business. Jim emphasizes the importance of risk management and debt awareness, especially during financial downturns. He also reflects on global trends in theme parks and the significance of customer relations in enhancing visitor experiences. Tune in for insights on resilience and innovation in entrepreneurship!
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ANECDOTE

Surveyor to Real Estate Investor

  • Jim transitioned from a land surveyor at BHP to real estate investment after making significant money from exploration work in Western Australia.
  • He partnered with a lawyer friend and successfully renovated dilapidated flats into saleable units, sparking his passion for real estate.
ANECDOTE

From Dairy Farm to Grass Ski Park

  • Jim's brother-in-law started a dairy farm which struggled due to quota cuts and economic challenges.
  • To innovate, Jim and partners started a grass skiing park using a second-hand chairlift, turning a tough agricultural venture into a unique tourism attraction.
ANECDOTE

Overcoming a Safety Crisis

  • After a serious injury incident at the park, Jim sought advice from major US theme parks and learned to manage risks with integrity.
  • He bought out partners who wanted to leave and implemented a master plan to recover and improve safety, which took about six years.
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