TechCrunch Startup News Alta raises $11M to bring ‘Clueless’ fashion tech to life with all-star investors
Jun 17, 2025
Jenny Wang introduces her innovative startup, an AI-driven personal styling service designed to transform how people choose outfits. The platform customizes suggestions based on budget, lifestyle, weather, and even calendar events. By using user avatars and closets, it aims to deliver personalized fashion guidance. With a recent funding boost of $11 million, Alta is ready to shake up the fashion industry while collaborating with key players in the market.
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Journey to Alta's Launch
- Jenny Wang struggled to build a personal styling agent multiple times due to immature AI technology.
- She finally launched Alta, an AI stylist and personal shopper, as the technology matured.
Alta's AI Styling Features
- Alta allows users to get outfit recommendations and try looks with personalized virtual avatars.
- It integrates one's existing closet with new clothes to mix and match digitally.
New Tech Needed for AI Styling
- Future consumer AI styling experiences require new technical architectures and user interfaces.
- Existing platforms like Google Shopping and Pinterest are experimenting but are not enough to meet new consumer cravings.