#46: How to grow your SaaS business with a founder-led LinkedIn strategy, with Jess Chillman

Ryan is joined by Jess Chillman, Head of Growth at Rocket SaaS, to talk about the real impact of founder-led marketing on LinkedIn. They break down when and how to start building your personal brand, why it's especially important in the age of AI, and how to go beyond just sharing company updates. From content ideas to profile optimisation and thought leader ads, this episode is packed with practical tips to help SaaS founders and marketers use LinkedIn to attract leads, talent, and long-term advocates.

Takeaways

• AI is making businesses feel more faceless — your personal brand is your unfair advantage.
• Founder-led content builds trust and credibility at a time when buyers crave authenticity.
• The best time to start posting on LinkedIn was five years ago. The second best time is today.
• Don’t start personal branding too early — wait until you’ve got product-market fit, a clear ICP, and a story to tell.
• Great content solves real problems, not just promotes your product.
• Sales calls, internal meetings and client wins are goldmines for content ideas — jot them down daily.
• Posting 2–3 times a week is enough if it’s purposeful and speaks to your audience.
• Engaging with others on LinkedIn is just as important as posting your own content.
• Optimise your profile: banner, headline, featured content, and lead magnets all matter.
• LinkedIn thought leader ads offer a low-cost, high-impact way to scale your reach and drive conversions.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ 

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ 

Send podcast guest pitches to: info@rocket-saas.io