Optimizing your Airbnb listing with professional photography and a captivating cover photo can increase click-through rates.
Experimenting with different aspects of your Airbnb listing, such as photography, titles, and pricing, can improve search rankings and attract more guests.
Deep dives
Optimizing your Airbnb listing for better search rankings and conversions
In this podcast episode, Kelvin, the founder of RankBreeze, discusses the importance of optimizing your Airbnb listing for better search rankings and conversions. He explains the role of SEO in improving your visibility on Airbnb's marketplace search engine. Kelvin emphasizes the significance of professional photography and a captivating cover photo to increase click-through rates. He also suggests using search suggestions to enhance your title and include descriptive copy in your photos. Kelvin highlights the importance of experimentation and making regular updates to your listing to improve SEO and attract more direct bookings. Finally, he mentions the benefits of using RankBreeze for tracking rankings, analyzing data, and making strategic adjustments to improve your listing's performance.
The impact of wishlisting and returning guests on Airbnb SEO
Kelvin mentions that wishlisting a property and having returning guests may have a positive impact on Airbnb SEO, although the exact measurements are difficult to determine. He advises hosts to aim for wishlists and returning guests as these indicate popularity and satisfaction. Kelvin encourages hosts to strive for brand building and direct bookings, while recognizing that Airbnb and other channel partners play an important role in generating bookings. He also touches on the significance of dwell time and encourages hosts to experiment with different strategies and optimizations to attract and convert more guests.
The future of RankBreeze and the short-term rental market
Kelvin expresses excitement about the future of RankBreeze and the short-term rental market. He mentions the resilience of the market and the growing focus on brand building. Kelvin emphasizes the importance of RankBreeze as part of the channel partner pipeline, helping hosts improve their visibility and bookings. He encourages hosts to check out RankBreeze and take advantage of the free trial or special offer for listeners of the podcast.
Experimentation and regular updates for optimal SEO
Throughout the episode, Kelvin emphasizes the value of experimentation and regular updates to improve SEO. He suggests hosts experiment with different aspects of their listings, including photography, titles, and captions, as well as pricing and seasonal adjustments. Kelvin stresses the importance of staying engaged with your listing and making strategic changes to attract more guests and improve search rankings. He encourages hosts to take advantage of tools like RankBreeze to track their rankings, receive recommendations, and optimize their listings.
Do you have a great property with beautiful photos and a fair price that you just KNOW would get more bookings… if you could just get it in front of more eyes?
Kelvin Mah is the founder of RankBreeze, a company that helps short-term rental managers get more bookings by optimizing their Airbnb listings for better search rankings and conversions—and that means more money!
