Better Leaders #14 - Ros Atkins on Communicating with Purpose
About Our Guest:
Ros Atkins is a renowned BBC News presenter and newly appointed Analysis Editor. Since 2019, he has spearheaded a video explainer format that has become a global phenomenon with vast audiences on social media and on the BBC's digital, TV and radio channels. Ros has anchored coverage for many of the biggest global stories including Brexit, COVID-19, the war in Ukraine and multiple US and European elections and has reported from all over the world.
In 2017, Ros founded the 50:50 Project. He started it to support diverse representation in the BBC’s newsroom and it now works across all BBC content. The 50:50 Project has grown into a global initiative with over 130 organizations in over 30 countries taking part from a variety of sectors.
In 2023, he released his book titled: “The Art of Explanation: How to Communicate with Clarity and Confidence” where he provides strategies to communicate effectively in any situation.
About Your Host:
Anita Zielina is the CEO and founder of Better Leaders Lab. She's also an Executive in Residence at the Craig Newmark Graduate School of Journalism at CUNY, where she spent the last few years leading all continuing and executive education initiatives. Anita serves as the inaugural Board Chair of News Product Alliance (NPA) and is a member of the board of directors at the Austrian Public Broadcaster ORF.
For the past 15 years, Anita held senior executive positions focused on product, strategy and innovation in various media and education organizations as Chief Product Officer, Managing Editor Digital, Editor-in-Chief and Director Strategic Initiatives. She has worked with around 500 managers, leaders and entrepreneurs as a consultant, coach and educator.
She holds a Master in Law from Vienna University and an Executive MBA from INSEAD. Anita is an alumna of the Stanford Knight Journalism Fellowship and the Oxford Reuters Institute Fellowship.
About Better Leaders Lab:
Better Leaders Lab is a Do and Think Tank for good leadership and smart management in media and beyond and a boutique strategic advisory firm. BLL specializes in organizational change, strategy and scenario planning, leadership development and executive recruiting research. Its goal is to empower managers, leaders and organizations in the broader media, digital & innovation space to build successful, sustainable, modern and healthy businesses.
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