If you want to be the go-to brand that customers buy from instead of competitors, you must make every interaction point frictionless. 
 Episode Highlights:
 *Why CX is not only for big companies *How we can ease friction *What we can do to avoid the hassle for our customers *How technology is changing our human connection with customers *How we can convince a leader to make changes *Advice for entrepreneurs
 Learn more about Stacy Sherman and Adam Toporek at DoingCXRight.com/podcasts.
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