

Ted Gioia on Music as Cultural Cloud Storage
5 snips Nov 6, 2019
Ted Gioia, author of "Music: A Subversive History," delves into the idea of music as cultural cloud storage. He discusses the tension between innovative and formulaic music, sharing insights from his daily routine of absorbing new sounds. Gioia explores how disease outbreaks spur musical innovation, critiques the impact of tech on creativity, and highlights the overlooked contributions of female artists. He also reveals why he believes AI will never produce the perfect song and shares personal anecdotes that shaped his music appreciation.
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Music as Cultural Cloud Storage
- Music historically served as a form of cultural cloud storage, preserving societies' folklore and traditions.
- This role has shifted with modern cloud storage, potentially distancing music from our social lives.
Music's Continued Relevance
- Music still carries new ideas and cultural significance, influencing political discourse and social movements.
- Musicians worldwide face political repercussions for their music, highlighting its power.
Streaming's Impact on Music
- Streaming has altered music composition, with artists prioritizing the first 30 seconds for royalties.
- Ted Gioia is concerned about streaming's economic impact and negative effect on sound quality.