Are you leaving money on the table by overlooking catering opportunities? In this episode of the Local Marketing Lab, Kelly Grogan, co-founder of Crumbs, shares invaluable local catering strategies to grow your restaurant. With over 20 years of experience in the restaurant industry, Kelly unveils how catering can be a game-changer for local businesses, emphasizing the importance of community engagement and personalized marketing approaches.

Here are some topics discussed in the episode around local catering strategies:

• Create an effective catering menu that’s distinct from your regular offerings
• Packaging and presenting catering orders to maximize impact
• Leveraging existing customers to grow your catering business
• Building personal relationships with potential catering clients
• Use your restaurant’s physical space to promote catering services

Resources

• Connect with Kelly Grogan on LinkedIn.
• Learn more about Crumbs.

Other shout-outs

• Geoff Alexander and Gregg Majewski for examples on how to do catering right.
• McAllister’s Deli for their catering services and packaging.
• Sabrina Jenkins at PDQ Chicken for their catering services.
• Troy Hooper for hosting a pickleball tournament at Restaurant Leadership Conference.