Local catering strategies to grow your restaurant with Kelly Grogan

Are you leaving money on the table by overlooking catering opportunities? In this episode of the Local Marketing Lab, Kelly Grogan, co-founder of Crumbs, shares invaluable local catering strategies to grow your restaurant. With over 20 years of experience in the restaurant industry, Kelly unveils how catering can be a game-changer for local businesses, emphasizing the importance of community engagement and personalized marketing approaches.

Here are some topics discussed in the episode around local catering strategies:

• Create an effective catering menu that’s distinct from your regular offerings
• Packaging and presenting catering orders to maximize impact
• Leveraging existing customers to grow your catering business
• Building personal relationships with potential catering clients
• Use your restaurant’s physical space to promote catering services

Resources

• Connect with Kelly Grogan on LinkedIn.
• Learn more about Crumbs.

Other shout-outs

• Geoff Alexander and Gregg Majewski for examples on how to do catering right.
• McAllister’s Deli for their catering services and packaging.
• Sabrina Jenkins at PDQ Chicken for their catering services.
• Troy Hooper for hosting a pickleball tournament at Restaurant Leadership Conference.