The Local Marketing Lab Local catering strategies to grow your restaurant with Kelly Grogan
Sep 18, 2024
26:31
Are you leaving money on the table by overlooking catering opportunities? In this episode of the Local Marketing Lab, Kelly Grogan, co-founder of Crumbs, shares invaluable local catering strategies to grow your restaurant. With over 20 years of experience in the restaurant industry, Kelly unveils how catering can be a game-changer for local businesses, emphasizing the importance of community engagement and personalized marketing approaches.
Here are some topics discussed in the episode around local catering strategies:
- Create an effective catering menu that’s distinct from your regular offerings
- Packaging and presenting catering orders to maximize impact
- Leveraging existing customers to grow your catering business
- Building personal relationships with potential catering clients
- Use your restaurant’s physical space to promote catering services
Resources
- Connect with Kelly Grogan on LinkedIn.
- Learn more about Crumbs.
Other shout-outs
- Geoff Alexander and Gregg Majewski for examples on how to do catering right.
- McAllister’s Deli for their catering services and packaging.
- Sabrina Jenkins at PDQ Chicken for their catering services.
- Troy Hooper for hosting a pickleball tournament at Restaurant Leadership Conference.