

MI286: Building an Online Business Empire w/ Jacky Chou
Aug 15, 2023
Jacky Chou, expert in building an online business empire, discusses starting an e-comm business, product selection strategies, upcoming trends in niche websites, best online business models, and whether content sites are dead or not.
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From Engineering to Marketing
- Jacky Chou studied electrical engineering but hated it, evidenced by a failing midterm grade.
- He then transitioned to marketing with an internship in Berlin, changing his career path.
Self-Learning over Courses
- Skip expensive courses if you're a self-starter.
- Leverage free online resources like Harvard's online courses, Khan Academy, and Duolingo for learning.
Dropshipping to D2C
- Jacky and his co-founder's dropshipping store scaled to $300k/month but declined due to Facebook algorithm changes and iOS updates.
- They used this experience to validate their product and launch Far and Away, a luxury dinnerware brand.