Revolution.Social Yoel Roth on Banning Trump, Battling Bots & the Difficult Job of Trust & Safety
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Jul 31, 2025 Yoel Roth, the former head of trust & safety at Twitter, dives into the challenges of content moderation that impact millions. He shares insights on the controversial decision to ban Donald Trump and the opaque processes behind such actions. Yoel discusses the complications of managing inauthentic activity, particularly during the 2016 elections, revealing how emotionally charged posts drove engagement. He emphasizes the need for effective moderation tools in decentralized platforms, along with the importance of authenticity in user safety.
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Who Decides Internet Rules
- Yoel studied who legitimately decides internet governance after noticing App Store content reflected Steve Jobs' preferences.
- He joined Twitter to shape moderation from inside and learn how to make decisions more legitimate.
Make Moderation Inclusive
- Listen to broad perspectives to make moderation decisions more legitimate and inclusive.
- Incorporate public input and research rather than relying on an isolated internal view.
Publishing The Trump Rationale
- Yoel describes Twitter publishing its full rationale for banning President Trump as a rare transparent move.
- The disclosure provoked immediate disagreement but served legitimacy over secrecy.