Last fall, Amazon agreed to pay the NFL a whopping $1 billion a year for 11 years to air Thursday Night Football exclusively on its Prime streaming service. The high price tag made headlines–and executives at broadcast television networks, cable companies and other streaming services like Netflix and Apple TV+ are watching closely to see if Amazon’s risk is rewarded.

As Super Bowl LVII approaches, Bloomberg reporters Gerry Smith and Felix Gillette join this episode to explain why this deal has drawn so much scrutiny: If Amazon is successful in luring viewers, and dollars, away from the networks, it could shake up the way we watch not just football but other sports–and eventually TV of all kinds. And maybe not in ways we like.

Listen to The Big Take podcast every weekday and subscribe to our daily newsletter: https://bloom.bg/3F3EJAK

Have questions or comments for Wes and the team? Reach us at bigtake@bloomberg.net.

See omnystudio.com/listener for privacy information.

Amazon’s Big Bet on Football Is (Sort Of) Paying Off