Austin Whitman is the CEO of Climate Neutral, a new platform helping brands measure, reduce, and offset their entire carbon footprint in a comprehensive manner. He oversees all aspects of the organization in its mission to drive investment into greenhouse gas reductions, and brands that work with Climate Neutral and meet their standards can attain their label, Climate Neutral Certified.

In this podcast episode, Austin sheds light on how to assess the trustworthiness of a company when they announce that they're carbon neutral; how voluntary carbon-offset methods by companies in the private sector to address emissions, like the Climate Neutral Certification, differ in their potential than a government-run carbon tax; and more.

Featured music: Mining for Steal by Fuchsia

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