Ep 654: Evoke's 'Cold Hard Business' as William Hill Exits 13 Markets

In the latest episode of iGaming Daily, host Fernando Noodt is joined by Charlie Horner and Joe Streeter, to analyse William Hill's monumental decision to exit markets including Nigeria, Vietnam, and Bolivia, a move described as "cold hard business".

Parent company Evoke is scaling down the UK's oldest gambling brand, choosing to focus Hills on its domestic presence. The trio discuss the reasons behind this shift, including navigating regulatory turbulence and political volatility in global markets, and how Evoke plans to leverage William Hill's strong UK retail portfolio (over 1,300 locations) while relying on the 888 and Mr. Green brands for international online expansion.

Additionallly, the three explore whether prioritising the brick-and-mortar segment over international online growth marks a new chapter for the brand.

To read more about what was discussed on today's episode, click on the following links:

- https://sbcnews.co.uk/europe/2025/11/21/william-hill-13-exit/
- https://igamingexpert.com/regions/asia/william-hill-africa-asia-exits/

Host: Fernando Noodt
Guests: Charlie Horner & Joe Streeter
Producer: James Ross
Editor: James Ross

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