I’d like to re-introduce you to Alex Hormozi, a entrepreneur who is having a moment. If you don’t know Alex, he’s pretty amazing and is an amalgamation of influencers who have gone before as if Gary Vaynerchuk, Russel Brunson, Tony Robbins and Schwarzenegger had a baby. He's an archetype of an influencer who is selling a lifestyle like his own. It’s not a get rich scheme, but more of lifestyle of thinking and acting like someone rich — so as to become so.

Alex was raised by his Iranian-American dad with whom he didn’t alway see eye to eye, and spend the better part of his adult life trying to be enough for him. After contemplating his own mortality, he finally realized that he had to follow his own dreams at the expense of possibly losing his father’s approval and never having a relationship. He embarked on a journey that ultimately led to incredible success in the world of entrepreneurship. However, his path was far from conventional.

Alex initially followed the traditional route, earning a degree in Organizational Development with a focus on Corporate Strategy from Vanderbilt . He even landed a prestigious job as a management consultant with high-level security clearance at a big job. But after two years, he realized the 9-to-5 life wasn't for him, and he decided to strike out on his own.

Passionate about fitness, Alex found a gym owner mentor who taught him the ropes. He lived well below his means trying to learn everything about the business. He was finally able to buy his own gym in 2013.

Within just three years, he expanded to three more locations, generating substantial monthly revenue but made mistakes with partnerships that went sour and nearly cost him everything. With his back up against the wall, he pivoted to training gyms how to get more leads and sales and eventually decided to sell off more than 32 businesses in just two years, earning him millions of dollars.

Beyond his business acumen, Alex is also an accomplished author, and just released his second book, $100M Leads, which broke a Guinness world record selling 100,000 books in one day. Alex is living master class on how to build a personal brand to accomplish your goals. Even if you’ve heard this one before, it’s worth another listen — with pen and paper in hand —please enjoy this re-booted recording with the incomparable Alex Hormozi.

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