Summary

In this conversation, Miles Spencer, CEO and founder of Reflekta.ai, discusses the innovative AI platform SolTech, which allows users to have dynamic conversations with digital recreations of their deceased loved ones. He shares his personal journey and the emotional aspects of creating such a sensitive product, as well as the marketing strategies employed to reach potential users. The discussion also touches on the ethical considerations of digital immortality, the process of creating digital elders, and the importance of storytelling in building trust with users.

Takeaways

Reflekta.ai allows conversations with digital recreations of deceased loved ones.
The platform is deeply personal and family-oriented.
Marketing strategies must be sensitive to emotional contexts.
Target audience primarily includes boomers who have lost loved ones.
The creation process involves gathering personal stories and memories.
Ethical considerations are crucial in digital immortality.
Storytelling plays a significant role in user engagement.
The platform aims to record the stories of all who have lived on Earth.
Understanding the audience is key to effective marketing.
Reflekta.ai is positioned as a new industry in Soul Tech.

Chapters

00:00 Introduction to Reflekta.ai and SolTech

02:49 The Personal Journey Behind Reflekta

05:50 Marketing a Sensitive Product

08:40 Creating Digital Elders: The Process

11:52 Navigating Emotional Conversations

14:49 Marketing Strategies and Audience Engagement

17:47 Legal and Ethical Considerations

20:48 The Future of Reflekta and Storytelling

Links

Website: https://reflekta.ai/

LinkedIn: https://www.linkedin.com/company/reflektaai

Free High-Converting Website Checklist: FroBro.com/Checklist

The Future of Grief: Marketing a Product That Resurrects Digital Memories