The Myths and Realities of Franchising with Jon Ostenson

Jan 2, 2026

19:47

forum

Ask episode

view_agenda

Chapters

auto_awesome

Transcript

info_circle

Episode notes

In this episode of Beyond Fulfillment Podcast, Dave sits down with Jon Ostenson, a recognized leader in the franchise consulting world and the founder of FranBridge Consulting. If you're an entrepreneur, small business owner, or startup founder curious about alternataive paths to growth, this conversation reveals actionable insights on how franchising can fit into your business journey, even outside of fast food.

Jon shares his personal story: from a successful corporate career at Carter’s and Accenture to leading Shelf Genie as president, and ultimately building multiple franchise ventures. You’ll hear Jon's candid thoughts on why non-food franchises can be a smart choice, real stories of both franchise wins and mistakes, and practical advice for those considering stepping into franchise ownership.

Topics covered include choosing the right franchise, scaling with the right team, managing operations semi-passively, and the essential mindset for franchise success. Whether you're wondering about funding, industry selection, or how to avoid common business pitfalls, Jon breaks it all down with examples from his own career and consulting practice. If you're thinking about next steps in your entrepreneurial journey, this episode is packed with strategies and inspiration you can use right away.