The Bundle is our regular deep dive in to the sports broadcast and streaming market with regular guests Yannick Ramcke, head of OTT for OneFootball, Charlie Boss, chief commercial officer at The Jockey Club and Murray Barnett, director of the D2C consultancy and formerly of F1, World Rugby and ESPN.
Today’s conversation covers MLS and Apple; IPL, Disney and Viacom18; Rugby League and IMG; why is innovation so hard in sport and why do people love the Netflix for Sport story.
Today’s episode is sponsored by our friends at Turnstile, who are asking a good question: do you know what your sponsorship is really worth, or are you guessing?
Turnstile uses real market rates to quantify the value every single sponsorship right within a deal, looking beyond the traditional media metrics to calculate the value of the Exposure, Intellectual Property and Direct Benefits.
This enables Turnstile to deliver a recommended transaction price that’s comprehensive, accurate and defensible.
So don’t pay too much. Don’t leave money on the table.
Know the fair market price, and buy and sell with confidence.
If you value your sponsorships, value them properly.
Get in touch with Turnstile at turnstilegroup.com
And if you like sports business newsletters, you’ll really like the Unofficial Partner version, that goes to thousands of people across global sport every Thursday, sign up via UnofficialPartner.com or via Twitter @UnffclPrtnr.
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