Melanie Perkins, the creator of a simplified graphic design software, shares her journey of starting Canva, a billion-dollar company. She faced rejection in Silicon Valley but remained resilient. Melanie's willingness to embrace the unknown, symbolized by her journey of learning kite surfing, led to Canva's success. The podcast also highlights the importance of women in STEM industries and their contribution to the future.
Melanie Perkins created Canva to simplify graphic design software and make it accessible to everyone.
Melanie faced over 100 rejections but remained determined and resilient in pursuing her dreams and securing funding for Canva.
Deep dives
Melanie's Journey to Finding her Passion
Melanie Perkins, as a teenager, embarked on a journey of self-discovery to find her true passion. She started by making scarves and selling them at markets, but soon realized she wanted to create something innovative and impactful. While studying at university, she started teaching her classmates to use computer programs for design, realizing that the existing programs were too complicated. This sparked her idea to create a simple and intuitive design program.
The Birth of Canva: Solving a Problem
Melanie's determination to simplify design led to the creation of Canva, initially focusing on school yearbooks. With gazillions of templates and a user-friendly drag-and-drop system, Canva quickly gained popularity. Melanie's dream of changing the world through design was finally becoming a reality. However, expanding beyond yearbooks was crucial for Canva's growth, prompting Melanie to pitch her idea at the Western Australia Inventor of the Year Awards and attract the attention of a venture capitalist.
From Rejection to Success
Melanie faced over 100 rejections while seeking investments for her idea. Despite the setbacks and being in a male-dominated industry, she refused to let her gender detract from her dreams. Melanie persisted, rewriting her pitch after every rejection and staying motivated by writing letters to herself. Eventually, her determination paid off, as investors recognized the potential of Canva, leading to its unicorn status and Melanie becoming Australia's youngest billionaire.
Ever wanted to change the world? Melanie Perkins did — she just needed the right problem to solve. Then it hit her. She tutored university students in graphic design, and they all had the same complaint: the software was too complicated.
Melanie knew there must be an easier way. She thought everyone should be able to make beautiful, professional looking images. So, she cleared a space in her mum's living room and got to work. She perfected her pitch, flew to the other side of the world to Silicon Valley, faced a LOT of rejection until, finally, her billion-dollar company Canva was born.
Narrated by multi-award-winning STEM journalist and Wiradjuri woman Rae Johnston
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