Shawn Herbig prefers his old fashioned with a side of insights.
After starting his career at Ford Motor Company, Shawn founded IQS Research in Louisville which is still going strong after 27 years.
But that’s not his only venture. Shawn is also the Founder and Chief Infusion Officer at Bluegrass Bitters where they are making and shipping award-winning extracts that will make you the “hero of your home bar.”
Shawn shares what he’s learned across both journeys, and how his insights background has helped make his bitters business a success.
Rock n' Roll Research Podcast